About Zyphe

Zyphe is building agentic compliance for regulated fintechs, crypto exchanges, and enterprises. Our five-agent system (Document, Liveness, Name Resolution, Risk Profile, Historical) automates KYB, KYC, and AML while a privacy-first architecture means personal data never has to live on our customers' servers.

We are early, focused, and shipping. Real customers, real revenue, an active fundraise with a committed lead. The next twelve months are about turning that into a defended category position.

About the role

Zyphe is hiring its Founding Product Marketer to own how the market understands what we do: positioning, narrative, the words on every surface, and the work that turns understanding into pipeline. You report to the CEO and have a clear path to Head of Marketing as you build the team behind you.

You will write a lot, because at this stage there is no team to delegate to. But the writing is the output of the job, not the job itself. The job is judgment: looking at a half-formed product, a half-formed category, and a half-formed pipeline, and deciding what story actually moves the buyer.

If content calendar and ad headlines is the ceiling of what you want to own, this is not the role. If owning positioning, building the engine, and earning the right to hire your own team in 12 months is the ceiling, read on.

Responsibilities

Own positioning and narrative: the category story, messaging house, and page-one pitch, written down, defended, kept current.
Maintain live ICP and buyer profiles for compliance officers, founders, product leaders, and developers, refreshed from real conversations.
Run the content engine: website, long-form, regulatory deep-dives (MiCA, GDPR, FATF, Travel Rule), customer stories, comparison pages, and SEO hubs across KYC, KYB, AML, and digital identity.
Produce sales and launch enablement: one-pagers, pitch narratives, launch announcements, email sequences, and nurture flows in close partnership with the founder selling motion.
Run weekly demand experiments, ad copy, landing pages, and CTAs across LinkedIn, Google, and Web3 channels, and report verdicts.
Maintain a living read on competitors (Sumsub, Onfido, Persona, Fractal ID, Privado ID) and translate it into how we should position.
Evolve and enforce the Zyphe brand voice across every surface.
Partner with the CEO on investor-facing narrative, deck, data room, next round.

You may be a good fit if you

Have 5-8 years in B2B SaaS marketing, ideally including at least one tour as the founding or first product marketer at an early-stage company.
Are a strong writer with a real portfolio: positioning docs, narratives, launches, and content that drove measurable pipeline you can defend.
Are comfortable with technical depth, you can read an API doc, sit through a product demo, ask a CTO a sharp question, and walk out with an angle that moves a buyer.
Can own the function alone for 6-12 months, juggle 5+ formats in a day, and ship without waiting to be asked.
Are fluent in SEO and demand fundamentals: keyword research, search intent, on-page optimization, paid copy as a conversion lever.
Have excellent written and spoken English; first drafts tighter than most people's third.

Strong candidates may also have experience with

Writing for KYC, KYB, AML, RegTech, cybersecurity, or identity verification audiences.
Web3 fluency, DID, ZK proofs, self-sovereign identity. Comfortable at Token2049 / ETHDenver-adjacent events.
Working closely with technical founders and pushing back without breaking trust.
Shaping investor-facing narrative for a Seed or Series A round.
HubSpot, Webflow, Notion, Figma, LinkedIn Campaign Manager, Semrush, or Ahrefs.
A real point of view on AI in content workflows, where it earns its place and where it does not.

Annual salary

Competitive, commensurate with experience. Equity included, sized to the founding nature of the seat.

Logistics

Location: Remote. Hybrid policy: Fully remote, with periodic on-sites for offsites and key meetings. Visa sponsorship: Not available at this time.

Education

We require at least a Bachelor's degree in a related field, or equivalent professional experience.