Growth Marketing Specialist | Zyphe

Company Description Zyphe provides a privacy-first identity verification solution that prioritizes user control over personal data while ensuring businesses are protected from fraud and data breaches. Powered by a decentralized platform, Zyphe enables seamless identity verification and retention without storing Personally Identifiable Information (PII) on company servers. With advanced KYC, AML, and KYB modules built on Web3 principles, Zyphe helps organizations meet modern privacy and security requirements. The platform also offers users secure identity vaults and effortless one-click verification for smooth onboarding experiences. Role Overview We’re looking for a performance-driven Growth Marketing Specialist who knows how to turn traffic into measurable business outcomes. This is not just a campaign execution role. You will own the entire growth engine from acquisition strategy to funnel optimization and conversion. You’ll work at the intersection of paid marketing, user behavior, and conversion strategy, continuously improving how we attract, engage, and convert users. What You’ll Do - Own and execute performance marketing strategies aligned with growth goals

• Plan, launch, and optimize paid campaigns across digital channels (Google, Meta, Reddit)
• Design and optimize end-to-end marketing funnels
• Improve landing page performance through A/B testing and UX enhancements
• Analyze user behavior and identify conversion bottlenecks
• Use tools like Microsoft Clarity and analytics platforms to uncover insights
• Conduct competitor analysis and identify growth opportunities
• Track market trends and adapt strategies proactively
• Build and refine buyer personas for better targeting
• Collaborate cross functionally with design, product, and SEO to improve conversion What We’re Looking For - Strong experience in conversion-driven marketing
• Hands-on expertise in paid acquisition & digital advertising
• Proven ability to build and optimize marketing funnels
• Strong skills in landing page optimization (CRO)
• Ability to analyze user behavior and data deeply
• Understanding of UI/UX principles for conversion
• Experience with tools like Microsoft Clarity or similar
• Strong experimentation mindset (A/B testing, iteration)
• Commercially driven and highly analytical What Makes You a Great Fit - You think in funnels, not campaigns
• You’re obsessed with conversion rates and ROI
• You combine data + psychology to drive decisions
• You don’t just execute rather you optimize relentlessly